More movie theft.
Ahhh no, it was a way of educating the masses on how piracy is wrong. A cute kids TV character. Something along the lines of "Even Wall-E knows a rip off DVD when he sees one".
The advert, sorry educational video, then proceeded to tell us how copied DVD's are poor quality.
Mmm... thanks for making me feel like a theft after I coughed up (actually, somebody else paid), money to see the film. Not to mention the fact that DVD is DIGITAL. Mean there is NO loss of quality when you rip one. It's a bit for bit copy. Computers generally have no trouble in working out if a bit is a 1 or a 0, and the accurately representing that elsewhere.
Sure, there is the fact that printed DVD's are dual layer, and dual layer writeable disks are expensive - but films, especially from Disney or like, generally fit happily on a single layer disk if you remove all the educational videos telling you not to steal (not that I've tried).